Coaching for

you and your




Hello, I’m Sam Hook, a qualified Life Coach and Business Coach in Newcastle. 

If you are looking to feel more confident at work, in business or in any aspect of you life, I offer in person or virtual coaching sessions and programmes to teach you mindset tips and techniques to reduce your negative beliefs and rediscover how amazing you are to maximise your potential.

I look forward to meeting you




Personal coaching and counselling


Tailored life coaching to suit your needs, whether it’s a particular goal you’d like to work on or a challenge you are facing.

Business coaching


Coaching for business owners and employees to increase confidence, motivation, resilience and growth.

Leadership coaching


Coaching for business owners and employees to increase confidence, motivation, resilience and growth.



Scheduled and private workshops to increase your confidence personally and professionally


Client spotlight

Client spotlight

Christopher Owens is one of the leading portrait photographers in the North East and works with the region’s movers and shakers and corporate players to capture the essence of who they are by telling their story using bold colour and graphic framing to create a...

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What’s your love language?

What’s your love language?

It's valentine's day and the perfect time to discuss love languages.  Have you ever wondered if your partner still loves you? if so, you might be speaking a different love language than your partner. What are the love languages? We all give and receive love in five...

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How to reprogramme your mind

How to reprogramme your mind

  Can you really reprogramme your mind like a computer to get anything you want?  Well, according to science and psychology the answer is yes, which means that you can improve your life in more ways than you could ever imagine with some proven techniques. This is...

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What our customers say

Emma Hand

Skin Vitality Newcastle

Sam helped me to identify what I want to achieve in both my personal and professional life (and what was holding me back). A year down the line, I have achieved more than I could possibly have imagined and I am still working on more goals for the future!

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Book a free introductory call


If you’d like to enquire about coaching or workshops, you can email me or arrange a phone call by booking a date on the calendar I look forward to working with you.