Coaching for

you and your




Hello, I’m Sam Hook, a qualified Life Coach and Business Coach in Newcastle. 

If you are looking to feel more confident at work, in business or in any aspect of you life, I offer in person or virtual coaching sessions and programmes to teach you mindset tips and techniques to reduce your negative beliefs and rediscover how amazing you are to maximise your potential.

I look forward to meeting you




Personal coaching and counselling


Tailored life coaching to suit your needs, whether it’s a particular goal you’d like to work on or a challenge you are facing.

Business coaching


Coaching for business owners and employees to increase confidence, motivation, resilience and growth.

Leadership coaching


Coaching for business owners and employees to increase confidence, motivation, resilience and growth.



Scheduled and private workshops to increase your confidence personally and professionally


Business Consultancy through the Business Clinic

Business Consultancy through the Business Clinic

.A big shout out to The Business Clinic at Northumbria University who I recently had the pleasure of working with. The clinic offers a fantastic service that pairs undergraduate and postgraduate business students working on their final dissertation projects with local...

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New contract for Uniquethinking!

New contract for Uniquethinking!

Supporting entrepreneurial talent is a big passion of mine, so I am delighted to have been awarded the contract to provide business coaching services in the Incubator at Northumbria University in Newcastle. The Incubator is a purpose-built facility that provides a...

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Client spotlight

Client spotlight

This is Marion Botella, a brilliant Newcastle-based product photographer and I’ve had the pleasure of being her coach this year to assist in building her business confidence. Marion specialises in bespoke creative and original visuals for businesses and offers product...

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What our customers say

Emma Hand

Skin Vitality Newcastle

Sam helped me to identify what I want to achieve in both my personal and professional life (and what was holding me back). A year down the line, I have achieved more than I could possibly have imagined and I am still working on more goals for the future!

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Book a free introductory call


If you’d like to enquire about coaching or workshops, you can email me or arrange a phone call by booking a date on the calendar I look forward to working with you.