Hello, I’m Sam Hook, a qualified Coach and Counsellor in Newcastle and work with business owners, leaders and individuals to grow their businesses and maximise their potential.

I run a number of coaching programmes and workshops aimed at increasing confidence, reducing negative beliefs and giving clarity or direction. These can be seen on my online shop along with individual session details.

Prior to coaching, I ran a successful PR company for 18 years, and offer business coaching to help business owners keep focused, motivated and working on goals to facilitate their growth. I am also an Expert in Residence for the North East BIPC offering support to business owners and full funding is currently available for 12 hours of coaching with me if your business is in Newcastle, Gateshead or Sunderland.

My mission is to see everyone have access to a coach and I volunteer for charities including Smart Works Newcastle, which helps women across the North East to find employment with the support of coaching and interview clothes, and the Girls Network mentoring school girls.

If you’re looking for a life coach or business coach in Newcastle to help you to achieve amazing results in your personal and professional life, you are in the right place.

If you’d like to book a free introductory call, please book a time on the contact page.


What our customers say

Michelle Grogan

Serenity Health

I found coaching to be vital when I was setting up my business. It’s challenging working for yourself, so having someone to talk to and bounce off ideas was invaluable and it really helped me to move out of my comfort zone. I would recommend coaching to anyone who has a business.

Book a free introductory call


If you’d like to enquire about coaching or workshops, you can email me or arrange a phone call by booking a date on the calendar I look forward to working with you.

Receive Free Coaching Tips

Join our mailing list to start your coaching journey today.

You have Successfully Subscribed!