I work with owners of small businesses and start-ups to help them to identify business goals, set action plans and improve their focus to facilitate their growth.

I know from having my own PR business for 18 years how lonely it can feel when you’re self-employed and how important it is to meet up with a coach every few months to take a step back, look at the business and progress goals – when you update a coach you are 95% more likely to achieve your goals.

Small business owners, especially women, are also more likely to suffer from Impostor Syndrome with 85% of people experiencing these feelings at any one point in their business.

Having an entrepreneurial mindset is also really important to succeed so my coaching involves identifying any limiting beliefs, increasing your confidence and overcome any barriers to success.

I meet with clients once every 8-12 weeks to progress their goals at a cost of £75 per session including VAT. We meet either at my office in Newcastle or via Zoom.

Coaching is a business expense and Uniquethinking is a registered provider for NBSL’s North East Business Support Fund meaning that if you own a business based in the North East of England, you are eligible to up to 40% funding towards the cost of our coaching with us.

We are also registered providers for the main enterprise agencies in the North East including Project North East and the North East Business and Innovation Centre (BIC).

If you’d like to discuss your coaching needs, please email me

with 25 years working in PR, I also offer PR Consultancy to business owners looking to increase their profile in the media or coach them to do it themselves.

“I would absolutely recommend Sam for anyone who is looking to make positive changes in their life. Sam helped me to identify what I wanted to achieve in both my personal and business life (and what was holding me back). A year down the line I have achieved more than I could have imagined and I am still working on more goals for the future! Sam also has a wonderful friendly professional attitude that made me feel relaxed right from our first meeting”.

Emma Hand, Skin Vitality Newcastle