When you work with incredible people, you can’t help but want to shout about their work. Today, I’m shining a light on one of my coaching clients, Chris Owens , one of the North East’s most in-demand portrait photographers and a creative force known for his bold, curious and character-driven visual style.
Christ has built a stellar reputation working with the region’s movers, shakers, innovators and corporate leaders. His portraits do more than simply capture a face; they reveal a story. Using bold colour, graphic framing, and a strong sense of narrative, Chris creates images that make the viewer lean in and ask questions. His work blends artistry with intuition, a rare combination that sets him apart in a crowded industry.
Beyond photography: The launch of apatternof
Last year, Chris expanded his creative practice by launching apatternof, an online editorial platform dedicated to exploring the intersections of people’s work, life and creative output. It’s a space where he produces self-commissioned personal projects, publishes interviews and documents stories that inspire him.
apatternof is deeply reflective of Chris’ curiosity and his desire to understand people beyond their professional titles. Through this platform, he’s building an archive of thoughtful, visually rich work that showcases not only his talent but also his passion for celebrating the human experience.
Like many creatives, Christopher manages multiple strands of work, commercial photography, personal projects, editorial commissions, all while running the day-to-day operations of his business. And while the creative side comes naturally, the business side requires clarity, structure and strong momentum.
This is where coaching entered the picture.
Why Christopher Chose Coaching
Working alone can be rewarding, but it can also be isolating. You’re your own motivator, planner, strategist, problem-solver and sounding board. It’s no surprise that one of the biggest challenges self-employed creatives face is accountability, staying consistent, driven and on track when there’s no team around you.
When Christopher approached me, he was curious about coaching but, as he openly admits, a little sceptical. Was it worth it? Would it help? Would it actually make a tangible difference to his business?
He soon got his answer.
Here’s what he shared:
“I was sceptical about coaching, but I needn’t have been as it’s been really valuable to my business. Meeting with Sam every 1–2 months helps me to work on my business rather than in it, and see new perspectives to think outside the box.”
This is one of the biggest shifts my clients experience. When you’re buried in the day-to-day work — client deadlines, editing, admin, emails, it’s incredibly difficult to step back and focus on the bigger picture. What do you want next? What direction do you want the business to grow? What opportunities are you not seeing?
Coaching creates the space to explore these questions with clarity.
Working on confidence, mindset and growth
For Chris, it wasn’t just about structure and strategy. It was also about mindset , something that is often overlooked but plays a crucial role in a business owner’s growth.
He continued: “Working on my mindset is also important to increase my confidence and remove self-doubt, especially when considering new initiatives and putting myself out there. Coaching is something I plan to continue in the future to hold me to account and grow my business and I would recommend anyone else do the same.”
Mindset work is foundational. Even the most talented individuals experience imposter syndrome, fear of visibility, or hesitation about trying something new. Coaching helps untangle those thoughts and replace them with belief, direction and confidence, the very things that propel a business forward.
Why coaching matters (especially for creatives)
Creatives often juggle:
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Multiple projects
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Tight deadlines
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Self-promotion
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Pricing and client relationships
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Personal creative development
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The emotional side of sharing work
Coaching offers:
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Accountability
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A fresh perspective
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A space to make decisions
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Strategic planning
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Clarity
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Motivation
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Confidence
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Someone in your corner
Sometimes, one small shift in thinking can unlock a completely new direction in your business.
See Chris’ work
If you’re looking for new imagery for your business, brand or next advertising campaign, I highly recommend browsing Christopher’s portfolio. His work is striking, contemporary and purposeful, and his ability to capture personality is exceptional.
Fully funded coaching now available
If you’re a business based in Newcastle, did you know you can now access 12 hours of fully funded coaching with me through the BIPC North East?
It’s an amazing opportunity to receive tailored coaching support, whether you’re building confidence, working on mindset, developing strategy, or looking to grow your business in the future.
If you’d like to know more or check eligibility, just get in touch on the link below.