One of the true joys of being a business and confidence coach is watching talented people step into their potential and grow their businesses with clarity and courage. This year, I’ve had the pleasure of working with Caroline Kilgour, the founder of Room Service by Caroline, and I’m excited to introduce her and her wonderful work to you.
Caroline offers affordable interior design services, supporting clients across the UK who want ideas, inspiration and guidance when updating or transforming their homes. Her approach is friendly, practical and highly creative, making interior design accessible for people who may feel overwhelmed by choices, stuck with decorating dilemmas, or unsure how to elevate a space on their own.
Whether it’s a renovation project, a room refresh or a small styling challenge, Caroline helps clients make clear, confident design decisions. She brings her own unique aesthetic to every project—beautifully blending practicality with creativity—and offers solutions that truly suit the space and the person living in it.
Two years in and growing fast
Room Service may only be two years old, but Caroline has already built a thriving business with an impressive client base. What began as a local service is now a UK-wide offering, with clients from Newcastle all the way to Cornwall seeking her expertise.
And it doesn’t stop there.
Thanks to her engaging Instagram presence and her eye for relatable, real-life design content, Caroline has started attracting clients internationally—including one based in California who found her through social media. It’s a perfect example of how talent mixed with visibility can open doors in ways you don’t always expect.
Her growth hasn’t happened by chance; it’s come from consistency, creativity, and a willingness to push herself outside her comfort zone. And that’s where coaching has played an important role.
Why Caroline Chose Coaching
Running a business, especially a creative one, requires not just skill, but mindset, focus, structure and confidence. When everything depends on you, it can be difficult to step back, evaluate what’s working, and make clear decisions about the future.
Caroline chose coaching to help her:
Set clear business goals
Stay accountable and consistent
Build confidence in her decisions
Create a plan for the future
Gain a fresh perspective on challenges and opportunities
Strengthen her mindset as a business owner
We meet monthly for accountability sessions, giving Caroline a dedicated space to reflect, plan, and make decisions about how she wants to grow. These sessions create momentum, provide clarity, and help her stay aligned with the direction she wants her business to go.
Here’s what she had to say about coaching:
“I have found coaching to be invaluable for my business. Having monthly accountability sessions and a different perspective on the business has helped me to evaluate what I want and how I want to move the business forward. It’s an investment in myself and has given me the confidence to achieve so much more.”
Hearing this is exactly why I do what I do. Coaching isn’t about telling someone what to do—it’s about helping them access the clarity, courage and self-belief to build a business they genuinely love.
How Caroline helps her clients feel at home
Caroline’s interior design services make design simple, affordable and achievable. She helps clients:
– Discover their style
– Build confidence in their choices
– Avoid costly design mistakes
– Make their homes feel more personal, functional and beautiful
And because her services are accessible and flexible, clients can get the help they need without the overwhelm that often comes with big design projects.
Or follow her on Instagram for regular home inspiration, tips and behind-the-scenes design ideas.
Interested in coaching support for your business?
If Caroline’s story resonates with you and you’re thinking, “I could do with some clarity and accountability too,” then you’re not alone. Most business owners benefit hugely from having a coach who listens, challenges, supports and guides them.
I offer business coaching with monthly accountability sessions tailored to your goals and the stage your business is at.
And if your business is based in Newcastle, you may be eligible for 12 hours of fully funded coaching through the BIPC North East and the City Life Support Fund—a fantastic opportunity to get that support at no cost.