Anyone enjoy reading a good thriller?

If you need some recommendations, you might be interested to know about Ciara Armstrong who has recently launched an online bookshop and book club dedicated to horrors, thrillers, and true crime called Blood Strong Books.

I first met Ciara while I was coaching enterprising students and graduates at Northumbria University, and was impressed how she was turning her lifelong passion for the darker genres into a growing business that’s already capturing the attention of readers across the UK.

Her business now curates over 300 hand-selected titles, featuring themed collections such as Body Horror and Folk Horror, as well as celebrating female and non-binary authors and diverse voices.

Through our business coaching sessions, Ciara has been working on building her confidence as a business owner, stepping out of her comfort zone, and developing a clear vision for the next stage of her business journey including plans for a physical bookshop and community hub in the future.

Here’s what Ciara had to say about the coaching experience:

“Working with Sam has been amazing. She’s really helped me believe in myself as a business owner and given me the confidence to move Blood Stone Books forward. The sessions pushed me out of my comfort zone and helped me see what’s possible for me and my business.”

It’s been inspiring to see Ciara’s confidence grow and her dream take shape, proof that with the right mindset and support, creativity and entrepreneurship can go hand in hand.

Follow her journey on Instagram: @Blood_Stone_Books

If you’d like some help with getting your business off the ground, business coaching can get you further faster. In my business coaching sessions in Newcastle or online, we’ll discuss your idea, work on your business plan, marketing strategy and work on your confidence as a business owner.

 You can set up a free introductory call to discuss your needs and the help you need.